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MKT 350 – Consumer Behavior



COURSE OVERVIEW: Welcome to Consumer Behavior and Marketing, a Bachelor Level course in the curriculum for the Bachelor of Business Administration. I am pleased to instruct you in this course.

This is a course that prepares you to understand consumer behaviors. In this course you will learn about consumer behaviors, effects of the consumer environment and how marketing strategies are developed. When finished you will have a grasp of the fundamental concepts how these are intertwined.