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HCA 430 – Strategic Planning & Marketing

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SYLLABUS

COURSE OVERVIEW: This is an exciting 4-hour Bachelor Level course in the curriculum for the Bachelor Degree, Health Care Administration. The course focuses on the marketing function in organizations with primary emphasis on strategic planning. It covers the theories of planning, marketing concepts and tools, implementation of strategies, organizational and behavioral methods, and research in strategy applications, and evaluations of strategies in marketing decisions.

TIME FRAME: This is a 4-semester hour course. It is allotted 15 weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbook has arrived and you are ready to begin your studies. Plan your time wisely and stick to your plan. Upon successful completion of this course, you will earn 4 semester hours of credit.

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