This course focuses on a broad overview of the principles of marketing. The materials for this course are drawn from all chapters of the book. This is a bachelor’s level course that will prepare you for work in the field of Marketing. In this course, you will learn about the overall role of marketing within an organization along with important terminology. Additionally, you will learn specifics about the psychology of buying decisions and how to reach target markets accordingly. At the completion of this course, you will understand key marketing concepts and how to apply them in your organization.
Textbook: Book 1: Marketing. Second edition. By Robert D. Hisrich, Ph.D. Barron's Business Library: 2000. ISBN 0-7641-1404-2.