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MBA 620: Foundations of Marketing

This class will review a variety of business environments from a marketing perspective, consumer and business behavior, market segmentation, product/service strategies, new product development processes, pricing, channels, retail/wholesale, marketing communication, and direct selling.

Textbook:Kotler & Armstrong (2014). Principles of Marketing, 15/e Prentice Hall ISBN-13: 9780133084047

SKU: 438 Category:
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