+1-407 439 3014

MBA 620: Foundations of Marketing

This class will review a variety of business environments from a marketing perspective, consumer and business behavior, market segmentation, product/service strategies, new product development processes, pricing, channels, retail/wholesale, marketing communication, and direct selling.

Textbook:Kotler & Armstrong (2014). Principles of Marketing, 15/e Prentice Hall ISBN-13: 9780133084047

SKU: 438 Category:
Reviews (0)


There are no reviews yet.

Be the first to review “MBA 620: Foundations of Marketing”

Your email address will not be published. Required fields are marked *