This is a basic course that prepares you to work in business administration. In this course you will learn about the basic concepts, strategies and tactics of public relations used in the everyday business world. When finished you will also have a grasp of the fundamental concepts of how social medium, internet and modern applications apply to public relations.
Textbook:International Business, by John B. Cullen and K. Praveen Parboteeah, ISBN-13: 9780415800570. Taylor & Francis, Inc.