Foundations of Marketing
Master of Science in Business Administration
Breyer State University
Instructor: Dr. G. Ackerman
COURSE OVERVIEW: This class will review a variety of business environments from a marketing perspective, consumer and business behavior, market segmentation, product/service strategies, new product development processes, pricing, channels, retail/wholesale, marketing communication, and direct selling.
COURSE OBJECTIVES: Upon completion of this course, you will:
Identify the basic elements of a marketing strategy.
Describe how marketers use the Internet to achieve their firm’s objectives.
Identify the steps in the market segmentation process.
Summarize the types of positioning strategies.
Identify the different types of brands.
Describe the types of marketing channels and the roles they play in marketing strategy.
Explain the wheel of retailing