STRATEGIC PLANNING

Bachelors Degree in Business Administration

BUS 420

Breyer State University
Instructor: Rosemary Kolenich, EMBA

SYLLABUS

COURSE OVERVIEW: This course will spotlight the issue of running a business enterprise. It will introduce you to: What managers must do and do well to make a company a winner in the game of business. Strategy and Business Policy cuts across the whole spectrum of business and management which focuses on the corporation as a whole and its interactions with its environment. The corporate world is in the process of global transformation and everyday brings new change and direction for managers regarding; acquisitions, outsourcing, downsizing, and strategic alliances. This course will give you the panoramic view of the changing corporate terrain and will show how large and small firms can be more effective and efficient both in today and tomorrow's arena of business. Upon completion of this course you'll learn to tell the difference between winning strategies and mediocre strategies, and become more skilled in spotting ways to improve a company's strategy and execution.

TIME FRAME: This is a five-semester hour course. This course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbook has arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded five semester hours of credit.

TEXTBOOKS: There is one required textbooks for this course.

Book 1: Strategic Management, 3rd Edition. Gregory Dess, G.T. Lumpkin, Alan B Eisner, McGraw Hill. ISBN # 007326721X.

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TAKING EXAMS: Examinations are taken online via the Breyer State University website. Pnce you have registered for this program, you will receive instructions on accessing and taking the examinations. There are two (2) examinations for this course, a midterm and a final exam.

GETTING STARTED: As soon as you receive your textbook for the course; you may begin your course of study. Bewlow is the program course outline. Be sure to review it as you progress through the course. Once you have registered for the course, I will send you a of introduction with more explanations and the course assignments.

GRADING SCALE:

90-100%    = A
80-89%      = B
70-79%      = C
60-69%      = D
Below 60% = Fail

COURSE OBJECTIVES: Upon completion of this course, you will be able to:

1). Develop an understanding of strategic management concepts, research, and theories.
2). Develop framework of analysis to enable a student to identify central issues and problems in complex, comprehensive cases; to suggest alternative courses of action; and to present well-supported recommendations for future action.
3). Develop conceptual skills so that a student is able to integrate previously learned aspects of corporations.
4). Develop an understanding of the emerging global economy and its potential impact on business activities in any location.
5). Develop an understanding of the role of corporate governance in strategic management.
6). Develop the ability to analyze and evaluate both quantitatively and qualitatively, the performance of the people responsible for strategic decisions.
7). Bridge the gap between theory and practice by developing an understanding of when and how to apply concepts and techniques learned in earlier courses on marketing, accounting, finance, management, production and information systems.
8). Improve research capabilities necessary to gather and interpret key environmental data.
9). Develop a better understanding of the present and future environments in which corporations must function.
10). Develop analytical and decision-making skills for dealing with complex conceptual problems in an ethical manner.
11). Recognize different leadership styles with relation to strategic planning.

INFORMATION: If you have any questions regarding this program, you may contact the instructor at rose@breyerstate.com

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