MARKETING

Bachelors Degree in Business Administration

BUS 400

Breyer State University
Instructor: Craig A Pitts, MBA

SYLLABUS

COURSE OVERVIEW: This course focuses on a broad overview of the principles of marketing. The materials for this course are drawn from all chapters of the book.

TIME FRAME: This is a five-semester hour course. This course is allotted ten weeks of time. You must complete all of the requirements for the course successfully by the end of the ten-week period. The first day of week one will begin the day that you register for the course, or the day which you notify me that your textbook has arrived and you are ready to begin your studies. Please be cognizant of the time frame. It is rare that extensions of time are permitted, unless you have good justification. Upon successful completion of this course, you will be awarded five semester hours of credit.

TEXTBOOKS: There is one (1) required textbook for this course.

Book 1: Marketing. Second edition. By Robert D. Hisrich, Ph.D. Barron's Business Library: 2000. ISBN 0-7641-1404-2.

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EXAMINATIONS: There is one examination for this course, a final examination that must be taken by the end of the tenth week. The exam covers the material in the book, "Marketing by Robert D. Hisrch, Ph.D."

GRADING: The grading scale for this course is as follows:

90-100%    = A
80-89%      = B
70-79%      = C
Below 70% = Fail

COMMUNICATION: You are encouraged to communicate with me. I am available as a teacher, coach, and mentor to assist you in meeting your goals for this course. Primarily, communication is through email. However, I am also available for conversation by telephone if you would like. Our classroom for this course has a "chat" room. I am also very willing to meet with you one-on-one in the chat room at your request. From time to time, depending on how many students are enrolled in this course at a particular time, we will have some scheduled group chats. You will receive more detailed information at the time such chat sessions are scheduled.

INSTRUCTOR CONTACT: You may contact me via email at any time. You may also request to have a meeting in a chat room with me. Please make such requests directly to me, and I will then set the date and time for the chat room meeting. I will answer your emails within 48 hours of receipt.

WRITTEN ASSIGNMENTS: There are no written assignments for this course. There is a considerable amount of reading involved in this course, and I would prefer you spend your time with the books learning the material.

COURSE OBJECTIVES: After completing this course, you will be able to :

1). Know the meaning of important marketing terminology.
2). Understand the role of marketing within the overall organization.
3). Understand how the external environment affects marketing decisions and results.
4). Know the steps for identifying and targeting different markets.
5). Understand sales forecasting techniques.
6). Identify sources for marketing research data.
7). Understand the steps & psychology of buying decisions.
8). Know key terminology in International Marketing.
9). Understand the product development process.
10). Identify opportunities for product promotion.

COURSE CONTENT:

1). Role of Marketing.
2). External Marketing Environment.
3). Marketing Planning.
4). Market Research.
5). Target Marketing.
6). Consumer Markets.
7). Consumer Behavior.
8). Industrial Markets.
9). International Marketing.
10). Product Management.
11). Pricing.
12). Distribution.
13). Personal Selling.

ASSIGNMENTS: For specific assignments, please click on the link "Assignments."

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